AI Search Optimization (GEO & AEO)
Show up when your customers ask AI. We optimize your business to be cited in ChatGPT, Perplexity, Gemini, and Google's AI Overviews — not just ranked in the ten blue links.
What it is
Generative Engine Optimization (GEO) — also called Answer Engine Optimization (AEO) — is the practice of structuring your content, data, and reputation so AI systems recommend your business when people ask. Traditional SEO earns rankings. GEO earns citations inside the answer itself.
When someone asks ChatGPT "who's the best [your service] near me?" or Google shows an AI Overview, the engine names a handful of businesses and moves on. If you're not one of them, the customer never sees you — and never clicks. GEO is how you become one of the answers.
Why it matters now
The front door to your business is changing.
Half of searches now end without a click. Buyers ask an AI assistant, read the answer, and act on it. The businesses named in those answers win the moment; everyone else is invisible — regardless of how they rank in classic search.
GEO doesn't replace SEO. It's the next layer on top of it. We build both so you're found whether your customer types into Google or asks an AI.
The method
How we get you cited.
- Entity & knowledge-graph optimization — make the engines understand exactly who you are, what you do, and where you serve.
- Citation-ready content — clear, structured, question-and-answer content the engines can lift and quote directly.
- Structured data & schema — machine-readable signals (Organization, Service, FAQ, LocalBusiness) so AI can parse you with confidence.
- Authority & corroboration — the third-party signals engines weigh when choosing whom to trust and cite.
- Measurement — we track whether ChatGPT, Perplexity, and Gemini actually mention you, and improve it over time.
Proof of method
We hold our own site to this standard.
The most honest proof of an AI-search agency is whether the AI engines recommend it. We practice GEO on ourselves and measure it the same way we'll measure your business — no black boxes, no vanity metrics.
Common questions
GEO & AEO, answered.
What is Generative Engine Optimization (GEO)?
GEO — also called Answer Engine Optimization (AEO) — is structuring your content, data, and reputation so AI systems recommend your business when people ask. SEO earns rankings; GEO earns citations inside the AI answer itself.
How is GEO different from SEO?
SEO optimizes for ranked links on a results page. GEO optimizes for being named inside an AI-generated answer (ChatGPT, Perplexity, Gemini, Google AI Overviews). You need both — and they share a foundation of clear, structured, trustworthy content.
Can you guarantee my business will be cited by AI?
No one can — the engines decide. We measurably improve the signals that make citation likely (entity clarity, schema, citation-ready content, corroboration) and track your visibility across the engines over time.
Do I still need traditional SEO and local SEO?
Yes. AI engines lean heavily on the same signals that power classic and local search. Strong local SEO and technical SEO are part of how you earn AI citations, not separate from it.
Is AI recommending you?
We'll run a free check across the major AI engines and show you where you stand.
Get your free AI-visibility check